Celebrating 50 years of timeless design.
Celebrating 50 years of timeless design.

Since 1976, POSS has redefined what it means to shape spaces of beauty, purpose, and permanence. As we celebrate our 50th anniversary, we honor the people, projects, and principles that have brought us here, while looking ahead with the same spirit of innovation that has guided us from the start.

Five decades of visionary design, collaboration and design distinction.
From Aspen beginnings in 1976 to a portfolio that spans landscapes and disciplines, POSS has consistently pursued one goal: design that is timeless and impactful.
An Idea is Born
1976
An Idea is Born

The transplant from New York discovers a world of beauty that becomes the lifelong backdrop for his inspiration in architectural style.

An Updated Wordmark
1985
An Updated Wordmark

A new logo emerges, once again drawing inspiration from Bill Poss’s original handwriting. This updated wordmark reflects the full scope of the firm’s expertise, seamlessly representing both disciplines—architecture and planning—while honoring the firm’s legacy of thoughtful, human-centered design.

Preserving Aspen’s Heritage
1987 - 1995
Preserving Aspen’s Heritage

Bill Poss serves as Chair of the Aspen Historic Preservation Committee, shaping preservation philosophies that continue to influence Aspen’s architectural identity.

Pitkin Center, Aspen
1988
Pitkin Center, Aspen

Completion of the Pitkin Center, recipient of the AIA Colorado West Honor Award, marking the firm’s emergence as a regional design leader.

A Vision Begins
1990
A Vision Begins

For the first time since 1976, POSS unveils a rebrand featuring a refreshed color palette and a modern wordmark. The new logo incorporates Bill Poss’s authentic handwriting, giving it a personal and distinctive touch. Concurrently, the firm’s name evolves from William Poss Design Concepts to Bill Poss & Associates, reflecting both its legacy and forward-looking vision.

First HPC Award
1992
First HPC Award

The POSS-designed East Hallam Residence – Awarded the Aspen Historic Preservation Commission Honor Award for Excellence in Historic Preservation, recognizing outstanding work in restoring and preserving the architectural integrity of this historic Aspen home.

AIA Special Mention Award
1993
AIA Special Mention Award

The residence which won AIA Colorado West’s Special Mention award, was built in Aspend’s historic West End to reflect a modern interpretaion of the surrounding traditional 1880’s Victorian homes. The end result decited how Aspen’s architectuve can explore the future while embracing it’s past.

Design Excellence Recognized
1994 - 1996
Design Excellence Recognized

Projects including the Goldberg Residence and Kandycom Building earn multiple AIA and state preservation awards, reinforcing POSS’s reputation for craftsmanship and context-sensitive design.

Castle Creek Residence
1995
Castle Creek Residence

The contemporary residence was given the AIA Colorado Honor Award for design, which was inspired by Frank Lloyd Wright’s “Falling water.” It is sited on a narrow peninsula of land with a rushing river below. Terraced down the hillside, this floor plan positions the majority of living spaces to maximize the view.

Wall Street Journal Recognition
1996
Wall Street Journal Recognition

Local Architects Set Their Cities' Styles article in March 1996 WSJ

Craftsmanship in Downtown Aspen
1996
Craftsmanship in Downtown Aspen

This elegant, award-winning building accommodates retail and office spaces in Aspen's historic downtown. Fine masonry detailing on the street front recreates the craftsmanship of the early 1900's, while simpler, more contemporary detailing graces the elevated terrace on the upper level.

A New Look
Early 2000s
A New Look

A true logo is born from Bill’s first and last name initials, with the “P” perfectly intertwined to create the firm’s first two-tone monogram. This distinctive mark captures both the personal legacy of its founder and the modern identity of the firm.

Expanding the Vision
2001
Expanding the Vision

POSS establishes an Interior Design Department, extending its holistic approach from architecture to interiors.

RFC project recognized by ARDA
2002
RFC project recognized by ARDA

Recognized with an ARDA Resort Design Award, honoring excellence in resort architecture and design within the vacation property industry.

AIA Merit Award
2003
AIA Merit Award

This contemporary residence draws on Aspen's mining-era vernacular, using materials like Red Colorado sandstone, Douglas fir, and naturally patinating copper. The design responds to steep site conditions and family privacy through a vertical circulation core and seven stepping half-levels. The result is a large yet intimate home that harmonizes with its historic and natural surroundings.

AIA Alabama Council Merit Award
2004
AIA Alabama Council Merit Award

Honored with the AIA Alabama Council Merit Award for Commercial Design, recognizing excellence in architectural design and the creation of a functional, engaging public space that reflects the character of the iconic Jack Daniels brand.

POSS University
2008
POSS University

Founding of an internal mentorship program to train and inspire young architects, a reflection of the firm’s commitment to cultivating the next generation of design talent.

Uniting Three Disciplines
2009
Uniting Three Disciplines

After 33 years since its original logo, POSS unveils a rebrand with a new wordmark that unifies all three of its disciplines: Architecture, Planning and Interior Design.

MTV Cribs Films at Four Peaks Ranch
2014
MTV Cribs Films at Four Peaks Ranch

The POSS-designed Four Peaks Ranch is featured on MTV’s Teen Cribs, a show that celebrates some of the coolest and most creative teen bedrooms.

Community & Creativity
2017
Community & Creativity

The firm helps design “Gus the Buss,” a preschool-on-wheels, and earns accolades for the Sunset Ridge Residence in Telluride, featured on the Luxe Gold List.

Best of Aspen
2017
Best of Aspen

Bill Poss and POSS Architecture are the winners of the inaugural Best of Aspen competition by The Aspen Times. Bill Poss received the Best All-Around Citizen award, and POSS Architecture was named Best Architecture Firm, respectively.

Legacy Honored
2019
Legacy Honored

POSS receives the Mountain Living Legacy Award and is named “Business of the Year” by the Aspen Chamber Resort Association.

National Recognition
2020
National Recognition

POSS is featured in the Luxe Interiors + Design Gold List, and “House of Sky” is named Home of the Year by Mountain Living Magazine.

POSS In Media
2020
POSS In Media

"A visual tribute to Aspen’s spirit and allure, appealing to lovers of design, travel, and mountain culture."

A New Era Bergins
2022
A New Era Bergins

POSS proudly opens its first office outside Colorado, located in downtown Boise, Idaho.

A New Chapter
2024
A New Chapter

Longtime collaborators Andy Wisnoski, Kevin Morley, and Rachel Guest become partners and owners, carrying the firm’s legacy forward.

An Elevated Brand
2025
An Elevated Brand

A new brand identity marks the celebration of 50 years of visionary design, capturing the values that have always made POSS stand apart.

1/27

A new look and feel capturing what has always set us apart.

Excellence is our standard, not an aspiration. From first sketch to final detail, we demand precision. Every element reflects care, craftsmanship, and a commitment to the extraordinary.

Because we create more than properties or resorts, we build legacies. Spaces shaped by a clear point of view, defined by impeccable taste, and refined by decades of expertise. Spaces made to stand apart without shouting, and effortlessly surpass the test of time.

This is our promise: create work that endures. True luxury isn’t loud, it’s lasting.

And that’s what we create.

Poss Logo

Enduring Connections

Our new logo resembles a knot, symbolizing connection, strength, and continuity. POSS acts as the thread that binds ideas, people, and purpose together.

Design with passion. Create with care. Deliver with precision.

A Thoughtful Strategy

Our approach doubles down on what we do, why we do it, and how we do it to the best of our ability.

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